Over the summer I was fortunate to attend a tasting of Penfolds Icon, Luxury & Bin Series Wines.
This wasn’t any ordinary tasting. The wines on offer were some of Australia’s most sought-after and admired wines. Add to this, the fact that Robert Parker’s “The Wine Advocate” had just bestowed the luminous honour of awarding Penfolds’ Grange Shiraz 100 Points. In their view, a perfect wine.
This is pretty heady stuff; a rare but significant event in the wine world. The immediate impact was on the price. At release, Grange was priced at AUD $625 a bottle. After the perfect score, it went straight to AUD $800 a bottle.
Within two weeks, “Wine Spectator” also awarded Grange the perfect score. The 2008 Grange was then offered at AUD $1,000 a bottle retail.
All the wines presented at the tasting were exceptional; remarkable definition of fruit with amazing length and complexity. However, wines of such pedigree come at a price, particularly the Grange.
So what does this have to do with the average wine drinker who is looking for what we at Liquor Plus call “Bang for the Buck”, affordable wines that over-deliver for the price?
Whether it is fashion, cars or wine, Marquis Brands or Icon Products do play an important and significant role for the average consumer. They provide a window for us to view the company behind the products.
In the wine industry, this means that the innovation and attention to detail needed to make a 100 point wine should filter down through the company’s complete range of wines. So, the knowledge acquired in site selection, vineyard management, wine-making and oak selection and maturation to make Icon Wines is applied to their entire production.
Over time I have sampled most of Penfolds’ wines and they are a fine example of a winery that applies its innovative and creative energy to ensure that every bottle of wine sold delivers great “Bang for the Buck”.
If you are in the market for the ultimate wine experience, Liquor Plus has four bottles of Grange remaining and continues to offer them at CAN $600 – an amazing price considering the current market value of this “perfect” wine.
Mike is our Product Consultant at Royal Oak after spending the past two years as a Product Consultant at Douglas Street. Mike is at Royal Oak Friday 2-7 pm & Saturday 1-6 pm.